What is permanent JEWELRY?

To keep your jewelry looking beautiful:

• Avoid perfumes, lotions, and cleaning products

• Take care around pools, ocean water, and sweat

• Gently clean with a soft, damp cloth

• Keep it dry — moisture causes tarnish

• Store in a dry, airtight bag (like a Ziploc)

• Keep different metals stored separately

With the right care, your gold-filled and sterling silver jewelry will stay shiny and strong ✨

Gold-filled jewelry has a thick layer of real gold bonded to a base metal (often brass). While it’s more durable and tarnish-resistant than gold-plated, it still needs care:

• Chlorine, saltwater, and sweat can cause the gold layer to wear down faster or tarnish.

• Lotions, perfumes, and sprays can create a residue that dulls the shine.

• Proper storage (in airtight bags) helps prevent oxidation of the base metal under the gold layer, especially in humid environments.

• Gentle cleaning keeps the gold layer intact without scratching.

 Sterling Silver (92.5% silver)

Sterling silver naturally tarnishes when exposed to air, moisture, and chemicals:

• Moisture and chemicals (like chlorine and salt) accelerate tarnishing.

• Lotions and sprays can leave a residue that contributes to dullness and tarnish.

• Airtight storage slows down the oxidization process that causes tarnish.

• Polishing with a soft cloth removes tarnish safely without scratching.